In a remarkable achievement for the Kenyan retail sector, Naivas Supermarket has been voted East Africa’s Choice for the years 2024-2026, securing the prestigious title of the number one supermarket brand in Kenya. Additionally, Naivas has proudly claimed the 12th spot among all brands in the country, a significant milestone that reflects the unwavering trust and loyalty of Kenyan consumers.
This accolade, awarded by the Superbrands Council after a rigorous selection process involving consumers across East Africa, underscores Naivas’ commitment to quality, community engagement, and innovation. It is a recognition of the brand’s dedication to serving its customers and enhancing their shopping experience.
A Legacy of Growth and Resilience
Founded over 30 years ago, Naivas began its journey as Gitwe Stores in Nakuru. The brand has undergone significant transformations over the years, reflecting its adaptability and vision. After evolving into Rongai Stores, the company expanded to Naivasha, where it was rebranded as Naivasha Self-Service Stores. The journey continued into Nairobi, and by 2005, Naivas had established its presence in Machakos.
In 2006, the brand embraced its new identity as Naivas, a name that has since become synonymous with quality and reliability. The supermarket has diversified its offerings, introducing various formats, including Foodmarkets and express stores, catering to the diverse needs of Kenyan consumers. This innovative approach has allowed Naivas to maintain its competitive edge and grow in leaps and bounds.
A True Kenyan Brand
Naivas takes pride in its roots. As a homegrown Kenyan supermarket brand, it embodies the spirit and aspirations of the Kenyan people. With a strong presence across the country, Naivas has become a beloved household name, recognized for its commitment to quality products, exceptional customer service, and community involvement.
“Our journey has been a wild one, filled with challenges and triumphs,” said Andreas Von Paleske, Naivas Chief Of Strategy . “We are grateful to our loyal customers who have supported us throughout the years. This recognition as Kenya’s number one supermarket is a testament to our hard work and dedication to delivering the best shopping experience.”
Looking to the Future
As Naivas looks ahead, the supermarket aims to continue innovating and expanding its offerings while remaining true to its Kenyan heritage. With plans to enhance customer engagement and incorporate more sustainable practices, Naivas is poised to solidify its position as a leader in the retail industry.
In conclusion, Naivas’ recent accolades as East Africa’s Choice and its status as Kenya’s top supermarket reflect not just its growth, but the heart and soul of a brand deeply rooted in the community it serves. As Naivas continues to thrive, it remains committed to fulfilling the needs of Kenyan shoppers, making it a cornerstone of everyday life in the nation.