Kenya’s premier retail chain, Naivas Supermarket, is set to open its latest outlet at Nyali Bazaar Mall in Mombasa City on August 29, 2024. This new store marks the 105th branch in Naivas’ extensive network, establishing the supermarket chain as the first in Kenya’s history to achieve triple-digit branch growth.
The Nyali outlet will be the 12th in the coastal region. Strategically located along Links Road, the new branch covers 5,000 square feet of trading space. In line with Naivas’ tradition, the new store will offer exclusive sales and promotions to the residents of Nyali and surrounding areas, aligning with the brand’s promise of delivering savings and value.
“This expansion is more than just a strategic move; it’s about meeting our customers right where they are,” said Andreas Von Paleske, Chief of Strategy at Naivas. “Our goal is to provide convenient access to essential goods, making shopping quick and easy for the local community. This new store is designed to offer a seamless shopping experience while reflecting our commitment to Kenyan values and customer needs.”
The Nyali outlet will feature a foodmarket store format, with a thoughtfully curated range of products, including groceries, fresh produce, dairy, meats, and general merchandise. Shoppers can expect the same renowned Kenyan hospitality that Naivas is known for.